Description of the realization
Serious in the figures, fun in the form.
For this regional accounting firm, we have designed a spot advertising bold and refreshing, designed to think outside the box. The challenge: to make an impression with a strong and reassuring promise… without falling into the classic and expected discourse of the sector.
Our approach
Accounting is serious. But to talk about it, we can afford to have a little fun.
We opted for an absurd and offbeat approach: accountants diving fully clothed into a swimming pool in slow motion. Why? Because they get wet for their clients.
A short, visual advert, designed to:
Create surprise on local TV, where the codes are often very traditional.
Stand out on social networks with a shocking image from the very first seconds.
Convey a clear and distinctive message without a single line of explanation.
In short
Format: Advertising spot
Duration: ± 30 seconds
Language: French
Broadcast: Local television, social networks
Production:
Project preparation with the client
Script writing
1 day of filming with a team of 3 people
1.5 days of editing
Compta Plan is a Belgian multi-service accounting firm, offering a digital and personalised approach to accounting, tax and legal advice, as well as tailor-made solutions for the self-employed, SMEs, non-profit organisations and start-ups.