Description of the realization
As part of its strategy to enhance the customer experience, Nespresso has been organising cooking workshops with coffee-based recipes for several years now. With the COVID having blocked these events, they decided to extend the experience by Live Streaming. So we produced a series of live broadcasts in their Brussels shop based on the format of a cookery show, but with some added interactivity.
We suggested using Sli.do as the broadcasting platform. This enabled us to have a real exchange with the viewers. This ranged from Q&A to a series of quizzes that enabled us to do a little market research. At the end of each live show, Nespresso received a full analysis (audience, interactions, etc.).
As the experiment was a success with members, the format continues to be used regularly.
Nespresso is a trademark of Société des Produits Nestlé. Positioned in the pod coffee market, it offers coffee machines that use capsules.
I enjoy working with Mathieu. He’s very efficient and the results are top quality. I particularly appreciate the spirit of continuous improvement, as he shares his tips and tricks as the jobs evolve.
Virginie Aerts
Designer of the Nespresso Belgium live programme